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Otto Default Automation Messaging Language

Reference list of the default email and text wording Otto sends for each automated client message type.

Below is a list of the messaging used for each automation type sent through Otto.

💡 Keep in mind the exact language for your automations will be set up by your Implementation Specialist during onboarding based on your practice's unique needs.

💡 If you need assistance with making updates to your automations you can always reach out to our Support Team!

Every automation below can send an email, a text message, or both. Brackets like [Pet] or [Clinic name] are filled in automatically with the client's real information when the message goes out. Every email has your clinic logo and signs off with 'Thanks, The [Clinic name] team'. Every text message starts with your clinic's name and ends with a link, so clients can tell at a glance who it's from.

Appointment Scheduled

Sends when a new appointment is booked in Flow.

Subject Line: Appointment Scheduled

Hi [Client first name], Your appointment for [Pet] at [Clinic name] has been scheduled for [Date]. Please click the button below to view messages about your appointment.

Button: View Messages

[Clinic name]: Hi [Client first name], you have a new message about [Pet]'s appointment. View it here: https://tele.vet/[uniqueID]

Example text message

Example email

Appointment PIMS Sync

Sends when an appointment is booked in the clinic's practice management system (PIMS) and syncs into Otto Flow.

Subject Line: Appointment Scheduled

Hi [Client first name], Your appointment for [Pet] at [Clinic name] has been scheduled for [Date]. Please click the button below to view messages about your appointment.

Button: View Messages

[Clinic name]: Hi [Client first name], you have a new message about [Pet]'s appointment. View it here: https://tele.vet/[uniqueID]

Appointment Follow Up

Sends after a visit.

Subject Line: Appointment Follow Up

Hi [Client first name], You have a follow up message for [Pet] from [Clinic name]. Please click the button below to view messages.

Button: View Messages

[Clinic name]: Hi [Client first name], you have a new message about [Pet]'s appointment. View it here: https://tele.vet/[uniqueID]

Appointment Reminder

Sends ahead of an upcoming appointment to remind the client.

Subject Line: Appointment Reminder

Hi [Client first name], Your appointment for [Pet] at [Clinic name] is for [Date]. Please click the button below to view messages about your appointment.

Button: View Messages

[Clinic name]: Hi [Client first name], you have a new message about [Pet]'s appointment. View it here: https://tele.vet/[uniqueID]

Appointment Confirm Reminder

Sends when the client needs to confirm an upcoming appointment.

Subject Line: Confirm Appointment

Hi [Client first name], Your appointment for [Pet] at [Clinic name] is for [Date]. Please click the button below to view messages and confirm your appointment.

Button: Confirm Appointment

[Clinic name]: Hi [Client first name], please confirm [Pet]'s appointment on [Date]. Confirm here: https://tele.vet/[uniqueID]

Website Widget Request

Sends when a client submits a request through the clinic's website widget.

Subject Line: [Clinic name] Request

Hi [Client first name], [Clinic name] has received your request. Please follow this link to chat with a member of our team:

Button: Chat with Us Now

[Clinic name]: Hi [Client first name], we received your request. View it here: https://tele.vet/[uniqueID]

Lapsed Client

Sends to clients who haven't booked a visit in a while, inviting them back. Exact timing is configurable in the automation builder.

Subject Line: We miss you!

Hi [Client first name], [Clinic name] would love to see you and your furry family member again. Reconnect with us today by clicking the button below. We hope to see you soon!

Button: Schedule an Appointment

[Clinic name]: Hi [Client first name], we would love to see you and your furry family member again. Reconnect with us in our conversation today. View it here: https://tele.vet/[uniqueID]

Examples:

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Screenshot 2025-02-25 at 4.23.48 PM.png
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Screenshot 2025-02-25 at 4.23.27 PM.png
Screenshot 2025-02-25 at 4.23.35 PM.png
Screenshot 2025-02-25 at 4.23.35 PM.png
Screenshot 2025-02-25 at 4.23.42 PM.png
Screenshot 2025-02-25 at 4.23.42 PM.png
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