Email Campaigns

To get started with viewing data from the Otto Email Campaign tool, navigate to Reporting on the left hand menu and then click on Email Campaigns. 

Email Campaigns Reporting

Reporting for Email Campaigns provides information on all email campaigns created through Flow. Choose what campaign data is displayed by picking a campaign from the drop down. 

Email Campaign Performance:  Clinics will see data for each specific campaign showing the sent date, number of recipients for the campaign, amount of campaigns sent and delivered, the delivery date, amount of pet parents that opened the campaign and opened percentage rate, amount of links clicked within the campaign and the click rate percentage, unsubscribed and unsubscribe rate.

💡The data for Clicks includes unsubscribed clicks

• Sent Date: This is when the Send button is clicked and emails start to be sent.
• Campaign Recipients: Active clients that have had an appointment in the last 18 months, or have an appointment scheduled in the next 18 months.
• Sent: Valid emails in the clinics campaign recipients list that have not unsubscribed that the clinic is attempting to send an email to
• Delivered: The message has been successfully delivered to the receiving server
• Delivery Rate: The percentage of emails delivered of the total sent
• Opened: The recipient has opened the message
• Open Rate: The percentage of emails that are opened after being delivered
• Clicked: The recipient clicked on a link within the message
• Click Rate: The percentage of emails that have links clicked after being delivered
• Unsubscribed: The recipient clicked on the “unsubscribe” link at the bottom of the email
• Unsubscribe Rate: The percentage of recipients that unsubscribe after the email is delivered

Delivered Email Performance: View visual data of campaigns around how many were opened, amount of clicks (if the campaign contained links), and how many unsubscribes happened related to that particular campaign.

Campaign Detail tab:  View detailed campaign information by filtering the data by clinic, campaign name, client email, email event, reason, and event date.

🔍 Email Event: Delivery events related to the campaign

• Bounce: This means the receiving server could not or would not accept mail to the recipient permanently
• Click: The recipient clicked on a link within the message
• Delivered: Message has been successfully delivered to the receiving server
• Dropped: Some reasons a message may be dropped are: spam content ( if spam checker app is enabled), unsubscribed address, spam reporting address, invalid recipient
• Open: The recipient has opened the message
• Processed: The message has been received and is ready to be delivered
• Sent: Valid emails in your campaign recipients list that have not unsubscribed that we are attempting to send an email to
• Skipped: Recipients that have previously unsubscribed will be skipped and “unsubscribed” will show in the Reason column.
• Unsubscribe: After the email was delivered the recipient clicked on “Unsubscribe”

🔍 Event Date: This is the day and time the particular event record occurred

🔍 Reason: Typically there will only be a reason if the email was not successfully delivered, it is meant to help understand why a recipient may not have received an email