Add a Direct Booking Link to Google Maps, Paid Search, Your Website or Social

Otto gives you a personal booking link that opens your Direct Booking widget the moment someone clicks it. Add it to your Google Business Profile, your website, and your social pages, and pet owners can request an appointment in a few taps — no phone call, no waiting for someone to pick up.

When an owner searches for your clinic on Google, a Book Now button can appear right alongside your hours and phone number. One click takes them straight to your booking widget.

Otto provides booking links built specifically for your clinic. Some places need a tagged version of the link and some do not. The endings (the utm_... part) let your reports track where each appointment request came from, so please copy each link exactly as shown and don't trim or shorten any part of it.

The easiest way to get them is in Otto Flow: go to Settings → Appointments and click Booking Links. Every link there is already built from your clinic's website address, so you can copy it as is. If you'd rather build a link yourself, replace your-clinic-domain.com in the examples below with your clinic's website address.

These links can open one of two things, depending on how your clinic takes appointments:

Use whichever matches how your clinic works. The links in Booking Links already pick the right one: if Direct Booking isn't turned on for your clinic yet, they open an appointment request instead. If you're not sure which one you have, your Otto contact can confirm.

This is the highest-impact spot — it puts a booking button directly in your Google search and Maps listing.

Use this link:

If you (or your marketing agency) run Google Ads, point the ad's final URL at this link. That keeps paid bookings credited to paid search instead of blending in with your organic Google traffic:

Replace your_campaign_name with a short name for the campaign — spring_wellness, new_client_offer, and so on. In Booking Links, the part to replace is highlighted. Use the same name everywhere that campaign runs so it groups into a single row in your reports.

One thing to pass along to whoever manages the ads: if the account uses a tracking template or a final URL suffix, ask them to keep the utm_ parameters in the final URL.

If they can't, it still works. Google Ads adds its own click ID automatically, and your report reads that as well, so these bookings are credited to paid search even when the tags get stripped.

Add a Book an Appointment button or link to your homepage, contact page, and anywhere else owners look to get in touch. Point it at this link:

This one needs no tags on the end. Someone clicking a button on your own website already counts as coming to you directly, and your report shows those bookings as Direct.

Facebook and Instagram both let you add a button or a link in your bio.

For a link in your profile or bio, use the plain link with no tags on the end:

For a paid Facebook or Instagram ad, add the tags below so those bookings are credited to paid social. Replace your_campaign_name with a short name for the campaign:

Use utm_source=instagram for an Instagram ad.

Your booking link doesn't have to point at your homepage. You can point it at any page on your site — including a dedicated "Book an Appointment" page that has the booking widget embedded right in it. When an owner lands on that page, the widget opens automatically to Direct Booking, so they can start booking without hunting for a button.

To do this, just swap your homepage address for the page you want, and keep the rest of the link exactly the same. For example:

A couple of things to know:

Clicking the link opens your Direct Booking widget right on your website. Owners pick a visit type and a time, and the request flows into your normal Otto scheduling — exactly like any other Direct Booking request.

If the button isn't showing up, the widget isn't opening, or you'd like help placing the link, contact your Otto team at Support@otto.vet and we'll get it sorted.